5 Ways to Build Brand Awareness for a New Business


As the owner of a new business, you face the challenge of creating a memorable brand from scratch that delivers content that is relatable to your target demographic. Building brand awareness is critical to your business’s success whether you have a physical location or not. Here are five of the best ideas to generate brand awareness for a new business.

1.) Hold a contest on social media

Utilizing social media is central to building brand awareness. One of the top ways you can begin gaining momentum on your business’s social media profiles is by holding contests. Using social media contests works best when you’re concurrently creating social media posts that are relevant to your target customers. Your new followers are much more likely to engage with your brand and continue to follow you if your posts are valuable to them.

On Facebook, for example, you can hold a photo contest and ask users for submissions. The photo with the largest number of likes wins. Instagram contests will often involve asking users to follow your profile, tag a certain number of your friends in the post to be entered into a drawing for a prize.

2.) Get involved with local partnership opportunities

Especially if you own a brick-and-mortar location, get involved with festivals, seminars, and other events in your area to help get the word out about your business. Acting as a sponsor for local events can get thousands of people in front of you and your brand. If possible, set up a booth or a tent with a large sign featuring your business’s logo and other brand imagery. You can get additional results from local partnerships by passing out branded freebie items at these events.

3.) Use influencer marketing

You can partner with influencers in your industry and promote your product or service to their well-established following. You don’t need a huge budget to get started with influencer marketing – micro influencers typically have 50,000 or fewer followers and generally speaking, receive up to twice as much engagement on their posts than much larger accounts do.

4.) Write guest posts

One of the most common ways for new businesses and brands to gain exposure is through guest posts on blogs and websites that are already established as authoritative. Work to create several thoughtful, memorable, and useful posts related to your industry and reach out to popular websites in your niche. You’ll be able to reach their considerably larger audience and often times they will allow a backlink to your site to be placed within the article, boosting your search rankings.

5.) Utilize your Google My Business listing

You probably have your Google My Business listing claimed, but you’ll need to regularly maintain it to the most SEO power out of it. Using Google My Business posts, you can advertise events and sales and feature call to action buttons. Anyone on the internet can suggest edits to your business information or answer questions about your business, so it’s important to log in regularly. This way, you can stay on top of user edits, answer questions customers are asking about your business, and respond to reviews that are left.